Any business trying to establish an excellent online presence needs high-quality content to drive desirable customer action. This includes various pieces of informative media such as blog posts, videos, or infographics. However, if you want to ensure consistent audience engagement and improve sales, you’ll need to produce fresh content.
Fresh content is also helpful for ranking your business website and keeping it relevant to your target market. It basically helps improve your SEO and increase your traffic. Most importantly, fresh content can help you build authority online. But how can you keep your blog content fresh? Find out in our tips below.
1. Focus on keyword optimization
Using top keywords is one of the most critical elements of fresh and quality content. That is why it only makes sense that you focus on keyword optimization in your content marketing strategy. Your team should always be on track with the top keywords related to your brand and that your customers will find valuable. Besides making your content relevant and up-to-date, keywords are also essential for ensuring your target audience will find the content and respond to it. Perform thorough keyword research when starting your content creation process. You can utilize the Google Keyword Planner for this.
2. Look out for smaller ideas
Producing fresh content on a regular basis can be an arduous task. In such a case, it’s not all the time that you need to cover something extravagant. If you’re building your archives, using smaller topics is a good idea. Not only are they easy to write and publish, but you can also guarantee the regular production of fresh content on your website. If you’re not sure where to start, you can try covering interesting news stories in the technology industry. Publish some opinion pieces about it. You can also create interesting and fun content about different lifestyles or life in general. Or, you can provide creative inspiration to your audience by writing about art and design. Maintain the quality of your daily or weekly content, and you’re good to go. Plus, these can help fill gaps between more prominent features you’re planning to publish.
3. Take advantage of Google Trends
Another effective way to generate new content is by using Google Trends. This tool is widely utilized for different content marketing activities. It can help you find trending and relevant topics for your business, allowing you to come up with fresh content regularly. At the same time, Google Trends can help you perform better keyword research and use it to create a more functional content calendar. For instance, if you’re looking to produce hard-hitting content, this tool can give you the power to search on local shopping trends. You can discover isolated trends wherein you can also learn more about your target audience and the competitive market itself. And the best thing about it? It’s a free and easy-to-use tool.
4. Create a content calendar
A content calendar can help your team stay focused, consistent, and on track. Such calendars are also beneficial for promoting brainstorming topics and ideas in advance. Many digital marketing companies offer content calendar creation as part of their services, which you can acquire in case your team lacks the skills and knowledge. Nonetheless, content calendars are an essential element in almost all digital marketing activities, especially content marketing. This is exactly why investing effort and money into it is a smart idea. Your content calendar should have all the important dates and relevant content ideas. These include serial posts, stakeholder stories, expert articles, theme posts, press releases, and even seasonal greetings. You’d also need to set time limits and select a publishing frequency.
5. Update your website
An updated and functional website plays a huge role in keeping your content fresh and engaging. If visitors find your website unappealing or hard to use, they won’t surely spend enough time on it. In other words, your new and quality content won’t be seen and read. Your website should be mobile-friendly with your business’ new colors, tagline, and logo. You can also install a new theme that best suits your content. Improving your website lets you make your fresh content more desirable to the readers and encourage customer actions to benefit your brand.
Constantly publishing fresh content is vital in keeping your customers updated and informed about your brand. It can help you build loyal visitors to your website by giving them something they find interesting and valuable. Don’t hesitate to seek the help of digital marketing professionals in case your team can put out fresh content regularly.